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  • MEMO COLLECTION: hair color trend 2026.

    26 March 2026

    MEMO COLLECTION: hair color trend 2026.
  • HELEN SEWARD PRESENTS: MEMO COLLECTION 2026, hair color trend 2026.

    26 March 2026

    HELEN SEWARD PRESENTS: MEMO COLLECTION 2026, hair color trend 2026.
  • DOMINO: the line expands and renews itself with four new exclusive offerings.

    26 March 2026

    DOMINO: the line expands and renews itself with four new exclusive offerings.
  • REFORCE INTENSIVE SERUM: the new intensive treatment for weakened hair prone to falling out.

    12 January 2026

    REFORCE INTENSIVE SERUM: the new intensive treatment for weakened hair prone to falling out.
  • REFORCE INTENSIVE SERUM: the new intensive treatment for weakened hair prone to hair loss.

    10 December 2025

    REFORCE INTENSIVE SERUM: the new intensive treatment for weakened hair prone to hair loss.
  • DOMINO: men’s grooming that combines well-being and style.

    01 December 2025

    DOMINO: men’s grooming that combines well-being and style.
  • COLOR GLOSS: la colorazione cosmetica demi-permanente a tecnologia acida.

    17 November 2025

    COLOR GLOSS: la colorazione cosmetica demi-permanente a tecnologia acida.
  • COLOR GLOSS: the demi-permanent cosmetic hair color with acid technology.

    03 November 2025

    COLOR GLOSS: the demi-permanent cosmetic hair color  with acid technology.
  • HAIR MIST HELEN SEWARD: hydrating.

    18 September 2025

    HAIR MIST HELEN SEWARD: hydrating.
  • HAIR MIST HELEN SEWARD: perfume, hydrate, protect and strengthen the hair fibre.

    06 September 2025

    HAIR MIST HELEN SEWARD: perfume, hydrate, protect and strengthen the hair fibre.
  • MEDITER SUNCARE: take care of your hair this Summer.

    10 June 2025

    MEDITER SUNCARE: take care of your hair this Summer.
  • MEDITER SUNCARE: THE MEDITERRANEAN NATURE THAT PROTECTS YOUR HAIR.

    15 May 2025

    MEDITER SUNCARE: THE MEDITERRANEAN NATURE THAT PROTECTS YOUR HAIR.